Partners
AI-powered pricing
The Challenge
The project will aim to optimize pricing based on consumer demand and behaviour. The solution will also integrate the responses of competitors and market conditions.
Alex Miller, Executive Vice President Commercial Optimization: ”Analytical capability and speed of action are at the heart of our ability to meet consumer expectations to maintain our market position. Artificial intelligence enables us to improve our performance based on reliable data. It’s a win-win situation for us, as well as for our customers.”
Investment
$2.3M
Scale AI investment
$5.7M
Total investment
”Analytical capability and speed of action are at the heart of our ability to meet consumer expectations to maintain our market position. Artificial intelligence enables us to improve our performance based on reliable data. It's a win-win situation for us, as well as for our customers.”
— Alex Miller, Executive Vice President Commercial Optimization
Made possible through the
financial support of
financial support of
