Trade Promo Optimization

The project, led by renowned artificial intelligence (AI)/machine learning (ML) product and service provider Larus Technologies, aims to integrate ML insights to analyze and predict market trends. The project is enabled by Unilever, a leading worldwide supplier, looking to create promotional spending efficiency. The joint business planning process is being done in conjunction with Federated Co-operatives Limited (FCL), which is providing the business expertise from a retailer standpoint.

Dr. Rami Abielmona, VP Research & Engineering, Larus Technologies: “We are aiming to increase the effectiveness of promotion investments and competitive growth for the broader CPG ecosystem. Through this Scale AI investment, we will be providing great value to users who will benefit from strategic planning of promotional events in the short and long term.”

Gary Bogdani, Head of Data & Analytics, Unilever Canada: “Unilever Canada is committed to continuing to invest in building and scaling AI/ML innovation across the business. These types of AI/ML solutions, built and developed by Unilever Canada’s D&A team in collaboration with Larus, continue to unlock business value as Unilever Canada pivots to address the industry’s growing challenges.”